What we do
More leads. Higher enrollments. Less costs.
Enrollments USA manages over $40 million in Google Ads campaigns. Our education-focused expertise connects our clients to data-driven, profitable decisions.
We monitor your competition and leverage your brand differentiators to create conversions, grow customer retention, and meet revenue goals.
Our Purpose
Keeping learning alive in
every corner of the world.
Over the years, I’ve grown to believe that building bridges between student and teacher while enabling affordable education, is even nobler. Our strong culture guided by a clear purpose is what allows my team at Enrollments USA to deliver on this every single day.
Roger Smith
Chief Executive Officer of Enrollments USA
Our Mission
To become the preferred full-service and end-to-end digital marketing agency for the education industry
Social Mission
We’re big believers in using our skills to bring positive change to the world. As such, 10% of our monthly profits go toward sponsoring education for underprivileged children.
Our Core Values
Enrollments USA is a certified #GreatPlaceToWork and we live up to this title by nurturing
a work environment where teams are free to create, innovate, and take fun seriously.
Among the secret ingredients to our success is the company culture we’ve built around
5 core values…and we’d like to share them with you.
Commitment
Every day brings a new challenge, oftentimes things that we are not able to foresee. As a team, we take on what we can control and commit to doing our best in every situation to produce favorable results.
We commit to meeting our chosen goals, as understanding our success will help the organization meet its own goals.
Humbitious
Coined by William Taylor (2011), Enrollments USA embodies being “humbitious” – humble and ambitious.
Our team operates under a sense of humility by never sitting on our laurels and continuing to strive for improvement – staying competitive.
At the same time, we stay ambitious by always reaching for the stars. We continue to chase our purpose of keeping learning alive in every corner of the world, even though it sounds impossible.
Openness
Our team members embody openness to create steady channels of conversation. We understand the immense value of constant and meaningful talks.
By being open, our team members raise issues as they arise and are not afraid to point out problems even if it leads to conflict. We build trust and work well together when we can rely on each other to be honest with feedback.
Respect
From assistant to owner, everyone in Enrollments USA treats each other with the same level of respect.
In respecting others’ opinions and point-of-views, we create a safe space and enable each other to have a voice to share ideas.
By respecting each of our team members, we accept all of who they are – age, gender, race, and diverse backgrounds – empowering our teams to take on complicated issues with creative solutions.
Data-Driven
At Enrollments USA, our business thrives on real-life data. We make decisions based on facts, peer-reviewed research, real experiences, raw data, and statistics from reputable sources.
By being data-driven, our team members understand the importance of proper research, team retrospectives, and doing experiments or running trials to test hypotheses and validate assumptions.
We use Google’s proven-and-tested OKR system to convert our goals and ambitions into data we can use to fuel our growth.
Team and Leadership
Enrollments USA is headed by a band of awesome leaders–every one of them
equal parts industry experts and people advocates. Get to know them here.
About Our Founder
Kenneth Roberts has been in the business of making industry-leading wins in the digital marketing space for the last 10 years.
In 2013, he founded Enrollments USA – which started on a humble capital investment of $1,500. In 2020, the company passed $6 million in revenue. Shortly after, Ken earned the coveted Forbes 30under30 award for 2021.
These days, you can find Kenneth at his desk with 6 screens or chatting with his badass crew of ads-obsessed marketers.
Roger
CHIEF EXECUTIVE OFFICER
As a self-made barista, Roger is a staunch believer that world-domination plans come together successfully after a steaming cup of black coffee.
When he’s not spending hours nerding out on making foolproof strategic decisions and keeping Enrollments USA on top of its game, Roger relaxes by creating unrecognizable (he calls it abstract) Play-Doh sculptures with his super adorbs son. Oh and don’t forget the regularly painful encounters involving his toes and Lego pieces. Fun times indeed.
With over 15 years of experience orchestrating teams that turn brands into winners, Enrollments USA is poised for sustainable growth (the kind you don’t dread) with Roger leading the pack.
Paul
CHIEF REVENUE OFFICER
Paul Thomas, aka PT, (pronunciation is much easier than it looks) is living in beautiful Salt Lake City Utah, where he currently can’t buy his favorite food because it’s a Sunday….
When he isn’t busy cooking up the next big idea, he’s either enjoying quality time with his amazing wife, son, and daughter, working on his cars (fast and furious style), optimizing his game on the golf course, or cooking up the best Japanese food you can find in the state of Utah.
With over 10 years of full-funnel digital marketing experience, helping businesses grow their online revenues, and 32 years of keeping it real.
By day, he helps enroll more qualified students for less dollars through paid media, by night, he helps keep his carbon copy kiddos fed and happy. Not all heroes wear capes.
Peter
DIRECTOR OF CONVERSION RATE OPTIMIZATION
There’s way more to Peter than just seemingly living and breathing for better user experience and CRO. We have a running theory that he may very well have been The One to pioneer the hype around remote work. For over 14 years now, Peter has been enjoying life as a digital nomad–before it became every millennial’s fantasy work setup.
These days, when he’s not appreciating the majesty of Vietnam while riding his beast of a bike, he leads Enrollments USA’s CRO team and builds strategies to help our clients reach their next level of web performance.
As a shameless fanboy of data and user psychology, Peter remains our team’s poster guy for big ideas and all-time-high conversion growth.
Sara
DIRECTOR OF CLIENT SUCCESS
Sara (resident connoisseur of all activities outdoors-related) thinks it’s unbe-leaf-able when people don’t adore hiking, chilling on the beach, dining al fresco, and admiring the night sky.
When she’s not wishing that the human body would live off sunshine and being in nature, Sara saves and grows businesses one badass Google & Bing ad at a time. With over 18 years of digital marketing expertise, Enrollments USA’s clients do not second-guess handing over their business’s future to Sara’s genius.
John
SENIOR ACCOUNT MANAGER
A guy with many interests, John currently lives with his wife, daughter, and son at the foot of the beautiful mountains of Northern Utah. Don’t let the straight-laced look fool you. At a moment’s notice, he’ll let his hair down (well, figuratively speaking anyway), and bust out some Bon Jovi on karaoke night.
When he’s not putting his 10+ years of paid search experience to work for his clients, you might find John at the gym, out riding the trails on his mountain bike, hosting friends and family for a scratch-made Mediterranean meal, or noodling (somewhat badly) on his guitar.
Lisa
SENIOR ACCOUNT MANAGER
This bubbly PPC lover grew up in Croatia (That place where the King’s Landing is). For a European, there is nothing quite like sitting down in a cafe and just watching the world go by.
Lisa loves a proper #cupofgetstuffdone, and she’s talking about real coffee, not a chai tea latte, extra hot with unicorn tears, a touch of vanilla syrup, and 3 pink sprinkles.
When she’s not obsessively talking about coffee, you can find her breaking enrollment records while maximizing ROI for her education clients. Lisa feels truly blessed by the PPC Gods to be part of the Enrollments USA gang.
Mary
OPERATIONS MANAGER
Meet Mary–Enrollments USA’s beloved cat lady and operations powerhouse working tirelessly to save our team from Manic Mondays and Freakout Fridays.
Spending time plotting ways to keep her furbabies from making Zoom meeting cameos is as important to Mary as assembling highly efficient teams and business processes. Her years of expertise in team management mean everyone in Enrollments USA gets the best operations support to continue making education accessible for all.
When she’s not living the double life as #WorkAuntie and full-time #FurMom, you’ll find her spending a Sunday afternoon offshore fishing. With one hand on the reel and another clutching an ice-cold beer, Leah’s not calling it a day without a major catch.Mary
Our Clients
JAMES WINSTEAD
VP of Marketing at LA Film School
We’ve been a client for several years now. They’ve been so great to us that we now think of them as more of a partner than just another client. Since our main focus is SEM, we can’t tell you how refreshing it is to work with a scrappy, knowledgeable team that, just like us, is actually willing to put in the effort required for reaching performance goals.”
TATE GARRETT
Owner of LegalNurse.com
Week by week, we can really see results! We are getting more leads from Google than we were before Enrollments USA at no extra cost in our ad spend. Within the first 90 days, we could already see more good leads coming in.”
Spend less money attracting more quality students
Only a few spots remain for April
