At Grow Enrollments, we create wins by making decisions that are based on data showing us what works. So before starting to redesign anything, we began by conducting multiple interviews with the client’s sales team. 

This gave us an understanding of their customer’s mindset from the moment they picked up the phone to call the school after landing on the website. The idea was to map out the fears, questions, and motivations they had in mind.

Our research showed that:

• The hierarchy of information on the pages was counter-intuitive.
• The outdated website design evoked trust issues and lessened brand credibility.
• There were too many existing elements that caused distraction and made the call-to-actions and value proposition unclear.
• The mobile experience was poor.
• The images were very generic and obviously “stock-like”.
• The copy on the most important pages was vague, raising more questions but providing very few answers.